To most, getting lashes done is an annoyance at best and unhealthy at worst. But lash care products that transform your eyes shouldn't harm your body or cause more problems than it solves. This was the belief held by Bloom, an emerging and award-winning lash care brand.
Because Bloom did things differently in the lash care space, we built a brand that was able to stand out. We established a distinguishable position within a saturated category by complementing its brand with a bold, bright, joyful voice.
To activate a refined strategy, we designed the brand to be transformational, warm, and visually stimulating using a relatable and expressive visual language. We applied this language to various touch-points, including advertising, social, and product packaging.
