Giving Artist is a non-profit 501 (c)(3) online art gallery that donates 100% of its sales to other non-profit organizations. Each Giving Artist is hand-picked by talented curators to sell their beautiful, original artwork to give back.
Our goal was to create a brand with a distinctive identity that matched a level of complex artistry and professionalism that goes beyond a hobby and reflects a commitment to giving back to communities through art.
After conducting a deep dive to uncover the brand’s personality, we crafted a clear message with focused internal clarity. The result was a visual foundation that distinguished the brand and communicated the owner’s commitment to the non-profit community.