Alyssa Monet Salon, a well-established hair salon in the heart of Charlotte, NC, specializes in providing top-notch hair care services, focusing on catering to clients with curly hair. Founded by Alyssa Monet, a passionate curl stylist with a vision to celebrate and embrace curly hair textures, the salon has built a loyal clientele and earned a reputation for its expertise in curly hair care. However, as the salon realized the need to expand its services and cater to a broader range of clients, it decided it was time to rebrand its salon to accurately reflect these changes. The aim was to ensure that the salon’s services for all types of curly hair were clear while effectively communicating the expansion of services. Our team conducted thorough research and discovery sessions to inform Alyssa Monet Salon's rebranding strategy. We defined a brand strategy aligned with the salon's objectives and target audience, identifying unique selling points and establishing a distinctive personality. We developed a new brand identity, including a fresh logo representing the salon's expertise in curly hair care. This logo featured a beautifully shaped, flowered curl symbolizing healthy wavy, curly, or coily hair.
“The logo design wasn't just an arbitrary choice; it reflects Alyssa Monet's commitment to celebrating the unique beauty of every curl. That was very intentional. Our goal was to convey, at a glance, the impression of a beautiful, healthy head of curly hair.”
We also created a cohesive color palette, typography system, and visual elements that harmoniously blended together, reinforcing the brand's feminine and soft curl personality. In a few months, Alyssa Monet Salon successfully repositioned itself as an industry leader. The revamped visual identity, expanded services, and strong online presence increased customer engagement, growth, and market recognition.
